Legos are being discovered by more adults

Many of us will fondly recall our childhood memories of building Lego toys. These timeless bricks were fun to build and also helped us to improve our fine motor skills.

Many adult Lego sets are designed for older adults, making them a popular choice. Some of the Best Lego sets For AdultsFor example, you might find mature themes in London’s skyline, or characters from older sitcoms. SeinfeldOr Friends. But why are adults turning to kids’ toys, and what are the benefits?


Why Legos Are So Fun

Because Lego is so much fun, it’s a popular choice for adults. It’s exciting to open a box with hundreds or even thousands of pieces, then use your skill and imagination to transform them into a spaceship or racing car.

Building is a challenging task that stimulates the brain. Although most builders follow directions to build a set of pieces, it is easier to create something new using the pieces.

How Legos Help Stress Relief

Adults use Lego to escape the stress of daily life. Similar to adult coloring books, Lego isn’t demanding and doesn’t require intense concentration, and it provides a welcome distraction from life’s worries.

With no pressure or time limits, it’s easy to take a few minutes out of a stressful day to work on a build, or experiment with different pieces. Unlike sports and competitive hobbies, there’s no worrying about performance or what other people think.

Lego proudly promotes its stress-relief properties. According to the company’s audience marketing strategist, Genevieve Capa Cruz, “Adults with high-pressured jobs are telling us they’re using Lego to disconnect from the mania of the day. They’re looking for a relaxing, calming experience — and they like instructions because that’s what helps them be in the zone.”

How Legos Are a Hot Collectible

Just like Funko Pops and other pop culture collectibles, Lego’s massive range includes everything from BatmanTo Star Wars, so there’s something for every fan. Ultimate Collector Series Star Wars sets can also be purchased by the company. These sets have larger models and more attention to detail to appeal specifically to serious fans.

If you invest in the right Lego set, collectors can make a lot. studiesAccording to estimates, some sets are expected to rise in value by around 11% per year. Many collectors will pay a premium if they are able to purchase limited editions or sell out their sets.

A good example is the 14-carat gold C-3PO figurine that was released in 2007. Each figurine now sells at $300,000. Lego only made five of these figurines. It’s a massive increase considering the $26,000 launch price, but that’s supply and demand economics.

However, it’s worth keeping in mind that most Lego won’t increase in value despite being fun to collect. The best selling sets are those with limited editions or retired sets from popular franchises.

How Legos are Marketed To Adults

There’s nothing like good old-fashioned marketing to attract more customers. Lego targets the adult market to increase its sales and interest in their products. It also promotes its stress-relief benefits to increase its sales. It even has a TV-series called Lego MastersThis is where players compete against one another to build the best building.

Another way Lego markets its products to adults is through nostalgia. Many of the Best Lego sets For AdultsThey still feature popular shows from the nineties.

Lego targets adults who can afford to spend more money on their sets. Many of the more expensive sets are prohibitively expensive and out of reach for most children. Parents are reluctant to spend so much on toys when they know that the pieces could disappear after only a few days.

Deciding which Lego set you want

With so many adult Lego sets available, there’s a multitude to choose from, and you can go for simple architectural sets like the Statue of Liberty or more fun stuff like the Friends Central Perk café. The most important thing is to have a lot of fun and to let your imagination fly.

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