Walmart launches Roblox immersive experiences

Walmart is now part in the metaverse.

Roblox launched its two immersive Roblox experiences Monday, the Roblox Experience & the Roblox Experience. This marked the retail giant’s official entry into the metaverse. Walmart Land Walmart’s Universe of Player.

Walmart Land

Walmart Land is a virtual store that offers the best in fashion, style, beauty and more directly to the Roblox community. It has over 52,000,000 users. “verch” for users’ avatars; a physics-defying Ferris wheel giving users a birds-eye glimpse of the world; and unlockable tokens and badges that can be earned in various games and competitions.

This virtual world was created for customers to reach their next generation.

Electric Island Inspired by the world’s greatest music festivals, Electric Island includes an interactive piano walkway, a dance challenge, a Netflix trivia experience featuring Noah Schnapp, and a DJ booth where users can learn to mix different beats.

House of StyleHouse of Style offers products starting at af94 by Sharon C. or UOMA by Sharon C. or ITK by Brooklyn & Bailey. Bubble and other brands are also offered. House of Style offers a virtual dressroom, a strike a pose contest, an oversized make-up obstacle course, and a roller skating rink.

Walmart Land House of Style

Electric FestElectric Fest, a celebration for motion-capture, opens in October. It features performances by well-known artists such as Madison Beer and Kane Brown.

Walmart’s Universe of Play

Walmart Universe of Play

In Walmart’s Universe of Play, Roblox users can explore different toy worlds to earn coins for cool virtual prizes, or complete epic challenges to build a personal trophy case, unlock secret codes, and more.

Roblox users now have five brand new Roblox games. They feature characters from Roblox and products from Roblox. L.O.L. Surprise!, Jurassic World Paw Patrol,Magic Mixies, Razor Scooters.

Walmart Universe of Play Jurassic World

Walmart’s Universe of Play also features e-mobility items such as hoverboards, which an avatar can use to travel across the “universe”. Sharper Image drone is also part of the experience. This drone helps users find the most popular toys of the season.

Why did Walmart join metaverse?

The COVID-19 pandemic altered consumers’ shopping habits and caused a surge in e-commerce sales. In order to attract the next generation of customers, the retail chain was forced into the metaverse.

“We’re showing up in a big way – creating community, content, entertainment, and games through the launch of Walmart Land and Walmart’s Universe of Play,”This statement was made by William White, Walmart U.S. chief Marketing Officer. “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there. So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play.”

Both Walmart-themed experiences may be found here Roblox.comThe site can be accessed from any device including a PC, Mac, iOS, Android, and Amazon devices.

Sources: Walmart, CNN Business

 

Source: Walmart launches Roblox immersive experiences

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