US Toy & Game sales will drop 15% by 2022

In 2021, there was a high demand for stimulus funds as families stayed home and used the stimulus funds to meet their needs.

CLEVELAND, Aug. 3, 2022/PRNewswire/ — US demand in nominal terms for toys and games is expected to decline slightly from a high 2021 base to 2026, according the. Toys & Games United StatesFreedonia Focus Reports recently released a report. Suppliers should see slight increases of births and a decrease among the population below five years. Spending will be stimulated due to the rise in disposable incomes. New product launches will continue supporting the demand, especially for consoles with video games. Due to the continued investment in TV series and movies based on well-known media franchises, toys and games featuring licensed characters and themes will continue to be in high demand. There are many entertainment options that can compete with toys or games. This will limit your ability to make faster gains. Parents are more concerned about providing educational and entertaining experiences for children than buying tons of toys and other games.

In 2022, toys & games sales are expected decrease by 15%. This follows a 40% increase in 2021 due to increased demand for in-home entertainment. The difficulty in procuring semiconductor equipment could have an adverse impact on the production and distribution of electronic toys and games such as videogame consoles or gaming machines. Supply chain problems, rising prices of raw materials such as plastic and rising oil prices will all contribute to inflation in gaming and toys prices.

These and other key insights are found in Toys and Games United States. This report forecasts US toy and game demand through 2022-2026. Shipments are in nominal US Dollars at manufacturer level. Below is a breakdown by product of total demand.

  • Toys & dolls
  • Video game consoles
  • Video games
  • Board games
  • Baby carriages and baby strollers

Historical trends can be illustrated by using total demand, total shipping and trade data from 2011 to 2021.

Video game software, card and slot games, and athletic equipment, bikes and billiard tables are all exempted. Trade figures and demand do not include toys and games that have been reexported.

More information can be found at: 

Freedonia Focus Reports
Each month, The Freedonia Group – a division of – publishes over 20 new or updated Freedonia Focus Reports, providing fresh, unbiased analysis on a wide variety of markets and industries. Focus Reports are 20-30 pages long and cover everything from raw materials and finished goods, as well as related services such freight and construction. Additional Consumer GoodsReports can be ordered at Freedonia Focus ReportsOr

Analysis is intended to guide the busy reader through relevant topics quickly.

  • Historical market size and industry output
  • Segmentation based on markets and products
  • Identification of market drivers, limits, and key indicators
  • segment-by-segment outlook in five-year forecasts
  • A survey of the supply base
  • Additional resources recommended for further study

For Press inquiries, please contact us
Corinne Gangloff
+1 440.842.2400
[email protected] 

SOURCE : The Freedonia Group

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