Netflix has taken peak TV to a model new peak.
In a information degree constructive to fuel additional quantity-versus-quality debate, Netflix broke its private doc for number of genuine episodes launched in a single quarter — with 1,026 inside the third quarter of 2022, consistent with a tally by Wall Avenue company MoffettNathanson.
That’s higher than 5 events each different streaming rival: Amazon Prime Video and Hulu launched 223 and 194 episodes, respectively, and Disney+ debuted 140 genuine episodes, per the report. HBO Max, now owned by Warner Bros. Discovery, launched 114 episodes inside the third quarter — significantly fewer episodes than normal and comprising the lightest slate for the service since Q2 2020, the second quarter after launch. WBD has been paring once more HBO Max’s content material materials slate in newest months as a result of it seems to cut costs.
All instructed, Netflix premiered 159 genuine and distinctive reveals in Q3, topping its earlier high-water mark of 143 in This autumn 2021 (which totaled nearly 900 episodes). Prime TV titles Netflix premiered within the newest quarter embody Ryan Murphy’s “Dahmer — Monster: The Jeffrey Dahmer Story,” starring Evan Peters, which in its first three weeks has turn into the second most seen English TV current on Netflix (after “Stranger Things 4”).
Completely different buzzy releases had been Neil Gaiman’s “The Sandman,” “Cobra Kai” Season 5, “Locke & Key” Season 3 and docu-series “How to Build a Sex Room.” In addition to, Netflix dropped the final word two episodes of “Stranger Things 4” on July 1 — a bid to tug followers of the current into its Q3 subscriber numbers.
Netflix’s large surge in Q3 bought right here after a slowdown in output related to manufacturing delays introduced on by the COVID-19 pandemic. And the bump comes as a result of the U.S. streaming market has plateaued at 81% of U.S. households, consistent with survey info from HarrisX commissioned by MoffettNathanson.
“Streaming’s penetration of American households has hit maturity, as has nearly every individual service
except for the newest entrants of Peacock and Paramount+,” the company wrote in its Q3 SVOD Tracker report. “Streaming services are no longer vying to add customers new to streaming, but rather to add (and keep) customers already within the streaming ecosystem.”
Netflix has taken a “something for everyone” approach, as Netflix co-CEO and chief content material materials officer Ted Sarandos has acknowledged — although that doesn’t suggest all people is usually a fan of all of the issues on the service. (Definitely, watching higher than 1,000 episodes in a 90-day span may very well be almost unattainable.) In response to the streamer, shoppers on frequent watch six completely totally different genres every month, ranging from drama to horror and from comedy to kids.
So Netflix, by releasing 5 events as rather a lot raw TV tonnage as its nearest opponents, is making an attempt to cowl the waterfront with stuff that appeals to a variety of tastes. Nevertheless, in actual fact, quantity isn’t all of the issues, as a result of the MoffettNathanson group recognized: Amid its lower-than-usual amount of originals in Q3, HBO Max launched “The House of the Dragon,” the “Game of Thrones” prequel assortment that was intently marketed and has been a strong scores draw. As of Sept. 20, “HOTD” Season 1 was averaging 29 million viewers per episode all through all platforms.
Within the meantime, observe that the episode counts don’t embody licensed second-run reveals. For Netflix in Q3, these included the CW’s “Riverdale” Season 6, “The Flash” Season 8, “In the Dark” Season 4, “Dynasty” Season 5 and “Roswell, New Mexico” Season 4. Moreover in the midst of the quarter, Netflix launched Season 6 of the ever-popular “CoComelon” preschool assortment from Moonbug Leisure.
Netflix’s Q3 lineup of genuine TV reveals spanned scripted, unscripted/actuality, kids and documentary codecs, and incorporates a whole lot of worldwide productions. A number of of Netflix’s non-English productions have been very important attracts, along with 5 Korean reveals that debuted in Q3 like “Extraordinary Attorney Woo,” “Alchemy of Souls,” “Little Women,” “Young Lady and Gentleman” and “Narco-Saints” — which have always been in Netflix’s Prime 10 Non-English TV rankings for the ultimate 5 weeks.
Proper right here’s the report of TV reveals launched by Netflix in Q3 (all are first seasons besides in another case indicated):
Pictured above: Evan Peters in Netflix’s “Dahmer – Monster: The Jeffrey Dahmer Story”