Let It Rip! The 2018 BEYBLADE BurstWorld Championship

PAWTUCKET, R.I.–This year, the legendary BEYBLADE franchise hits the global stage and invites Bladers to prepare for the ultimate battle event at the 2018 BEYBLADE BURST World Championship. Global entertainment and play company Hasbro, Inc. has teamed up (NASDAQ.HAS), with SUNRIGHTS INC., d-rights Inc., and TOMY Company, Ltd., to search for the best BEYBLADE BURST blazers around the globe. They will then bring them together for the BEYBLADE BURST World Championship, which will take place at Kidexpo, Paris (France) on November 3, 2018.

“We’re excited to bring our BEYBLADE fans from around the world together at the World Championship, and look forward to celebrating the competition as we search for the ultimate BEYBLADE BURST Master.”

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BEYBLADE BURST BURNT EVOLUTION is the third generation in the BEYBLADE brand. This global phenomenon was born in Japan in 1999. The BEYBLADE BURST name is still the most loved in battling. It has sold over 10,000,000 tops in its third generation in over 20 countries (within Hasbro territories). The BEYBLADE BURST Starter Pack was one of the hottest toys in 2017, according to NPD, the BEYBLADE BURST Starter Pack was the #1 item in the Action Figures & Accessories Super category in G9 based on total sales in 2017*. Bladers can also digitally battle on the BEYBLADE BURST App, which has been used in over 300 million battles since its launch back in Fall 2016.

Bladers between the ages 8 and 13 will be tested at a series of BEYBLADE-BURST tournaments. They will then compete at the Paris head–to-head contest for the title BEYBLADE BURST Champ.

“BEYBLADE is a global phenomenon, earning a dedicated following of passionate and enthusiastic fans who enjoy the competition, strategy, skill and fun,”Tom Warner, senior vice President of Marketing at Hasbro, Inc., stated the following: “We’re excited to bring our BEYBLADE fans from around the world together at the World Championship, and look forward to celebrating the competition as we search for the ultimate BEYBLADE BURST Master.”

“Our fans bring the BEYBLADE franchise to life, and we’re thrilled to host immersive, BEYBLADE BURST battles throughout the world for these amazing Bladers to showcase their skills,” says Kaz Soeda, managing director at SUNRIGHTS INC.

From March through September, there will be a series BEYBLADE BURST country championships where Bladers will compete for the right to represent their country at a global level. The BEYBLADE BURST International Championship will take place in Paris. The winners from each country will compete against each other to become the BEYBLADE BURST Global Champions.

Bladers can practice their skills in preparation for the tournaments with Hasbro’s dynamic BEYBLADE BURST product line, featuring the new BEYBLADE BURST SWITCHSTRIKE tops which allow fans to switch up their striking powers and customize the course of battle. The BEYBLADE BURST App is also available in the App Store for Android as well as Google Play for iOS. It allows users to take part in over 300 million online battles. They can test different top combinations in either head to head or multi-player tournament mode.

The BEYBLADE franchise was inspired in part by traditional Japanese battling tops, called “Bei-Goma”It was originally created by TOMY Company, Ltd. in 1999 as a modern battling system. SUNRIGHTS INC., a fast-growing entertainment arm of Japanese production firm d-rights Inc. based out of New York, handles distribution of broadcast, promotional and non-toy merchandising rights for BEYBLADE BURST.

Visit this site to learn more about the BEYBLADE BURST world championship and the upcoming National events http://www.worldtour.beyblade.com. Fans can also follow the BEYBLADE on social media to keep up to date with the latest information. FacebookYouTubeTwitter and Instagram.

Manufactured under license from TOMY Company, Ltd. ®*and/or TM* & © 2018 Hasbro. All Rights Reserved. TM & ® denote U.S. Trademarks. ©Hiro Morita, BBBProject, TV TOKYO

About Hasbro
Hasbro (NASDAQ:HAS) is a global play entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

SUNRIGHTS, INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property globally outside of Asia. Find out more information about us at http://sunrights-inc.com.

About d-rights Inc.
d-rights, Inc., is a major player in international production and distribution of animated content for families and kids worldwide. It is well-known for its brands, such as Scan2Go and B-Daman. d-rights is responsible for all aspects of content creation including production, distribution, financing and marketing. Asatsu-DK Inc., which distributes popular titles, also co-owns d-rights. “Yu-Gi-Oh!”, “Doraemon”, “Crayon Shin-chan” “One piece”Mitsubishi Corporation, d–rights assumes a major role in the global company. Check out our properties http://www.d-rights.com.

About TOMY Company, Ltd.
TOMY, a comprehensive toy-content company, produces a wide range products and characters for people all ages and nationalities. The company has more than 90 years of history. Generations of families have enjoyed our all-time favorites such as Plarail, Tomica, and Licca, and such toy lines as Beyblade and Transformers have become genuine global phenomena. TOMY, a 21st-century toymaker, will continue to create products that reflect the changing times in order to fulfill our Corporate Mission. “create new value from play” for people all over the world.



Source: Let It Rip! The 2018 BEYBLADE BurstWorld Championship

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