The app allows preschoolers to interact with their Super Heroes and build structures using Lego Duplo bricks.
A new app for preschoolers has been released that combines the best of both the iPhone AND iPad to provide learning benefits. Lego DuploMarvel is full adventure and fun
Young Marvel fans can join their favorite Super Heroes in various activities. They can save the day and rescue a cat from Captain America by shooting webs together with Spider-Man. They can also design and build structures using virtual Lego Duplo bricks.
The app was jointly developed by Marvel Entertainment, Lego Group and Marvel Entertainment StoryToysTeam17 Group plc has a wholly owned subsidiary, which has received over one million pre-orders around the globe. The Lego Duplo Marvel App is available on the App Store and Google Play in 26 languages. More updates will be available throughout 2022. Additional content can also be purchased.
The app is carefully aligned with the Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2–5-year-olds. Each pack contains fun problem solving activities that encourage creativity and reasoning.
“As a lifetime fan of both Marvel and Lego bricks, this project is one that’s very close to my heart,” said Emmet O’Neill, CEO of StoryToys.
“We’re delighted to once again be collaborating with our amazing partners at the Lego Group, and to be working with Marvel for the first time on such a special project. Pre-schoolers adore and aspire to be Marvel heroes and this app will offer them a positive digital experience tailored to their abilities. Whether kids are Lego Duplo fans, Marvel fans, or both, it’s our absolute privilege to bring them the opportunity to engage with their favourite heroes in this fun and educational digital experience.”
“We’re thrilled to be able to bring Super Hero adventures to our youngest fans,”Daniel Fink serves as the SVP of Business Development and New Initiatives, Marvel Entertainment. “Not only will it delight today’s young Marvel fans, it also provides an all-ages experience for parents to introduce their own favourite Marvel super heroes to their children. The Lego Group and StoryToys are both experts in making high quality preschool educational products, and we look forward to how the app will resonate with families everywhere.”
Sean McEvoy, Vice-President of Lego Games. “Building on the Lego Group’s long history of successful partnership with Marvel and our expanding partnership with the digital play experts at StoryToys, we were keen to bring the Lego Dul Marvel world to life in digital form. The app perfectly encompasses our core values of imagination, fun, creativity, learning, caring and quality. We’re excited to bring this world to young Marvel fans while inspiring and developing the builders of tomorrow.”
Lego has decided not to exhibit at the London Toy Fair this Year. According to the company statement: “Due to the continued high rate of the Omicron infection and the risks associated with attending large events, we’ve decided not to have a physical presence at the London Toy Fair this year. We will connect with our customers and partners online to share our exciting plans for the coming year.”