Lego Metropolis and Nitro Circus Companions for 2022 Australian Tour

Initiative and Mediabrands Content material Studio have partnered up with Nitro Circus to advertise Lego’s Lego Metropolis Stuntz vary. This partnership sees Lego partnering carefully with Nitro Circus, the kings, and queens, for its 2022 Australian tour.

Nitro Circus is a well known model for its motion sports activities leisure, which engages thousands and thousands of households all over the world. The Nitro World Video games will deliver the gravity-defying thrills to an finish this yr. This premier competitors is coming right down to Brisbane (twenty second and twenty third October) and shall be held for the primary instances outdoors of the US.

Nitro Circus and Nitro Sport are the very best methods to bolster your staff. ‘cool’ issue of the brand new Lego Metropolis Stuntz vary and excite youngsters – younger and outdated – because it’s broadcast in over 130 nations throughout two days of utmost occasions, stated a launch.

“We set out to build an idea and strategy worthy of Lego City Stuntz, bringing the cool factor to the brand and engaging a new audience of Lego fans in unexpected and exciting ways,”Chris Colter is the Chief Technique Officer at Initiative.

“What better way to achieve this than partnering with thrill-based entertainment company Nitro Circus whose mantra is to push the boundaries of what is humanly possible.”

Initiative partnered with Mediabrands Content material Studio to steer the marketing campaign from concept to execution, negotiating bespoke inclusions reminiscent of Lego installations throughout Nitro Circus’s Australia tour and round Nitro World Video games; talent-led social; co-branded advertising and marketing; on-ground activations with brick-in-hand experiences; fan days with Nitro’s excessive athlete expertise; a Lego trophy for every tour cease’s stunt of the night time; and the good of all activations – a customized Lego Metropolis Automobile used for a signature Nitro Circus stunt.

Angie Tutt (Sr. Director, Head Advertising and marketing Lego Anz) stated: “Partnering with the coolest and biggest stunt team in the world, Nitro Circus, was a perfect way to show kids all the cool things you can do with Lego City Stuntz, through real-world action. We are absolutely delighted with the results and can’t wait for the epic competition of the Nitro World Games in Brisbane!”

Brett Clarke, Chief Industrial Officer of Thrill One Sports activities and Leisure, Nitro Circus’ mother or father firm, stated: “This relationship highlights the creativity that fuels both Nitro Circus and Lego. From athletes coming up with never-seen-before tricks to the production team building innovative new ramps, that drive to create elevates our live show. Teaming up with Lego brought even more exciting moments to life for fans during our Australian tour earlier this year and now we look forward to taking the partnership to the next level with Nitro World Games.”

Lego’s partnership with Nitro Circus was showcased in any respect eight stay occasions held in regional Australia earlier this yr reaching an estimated stay viewers of 75,000 followers. The 2022 tour featured a contest on Cartoon Community to design your Lego Metropolis Stuntz machine. It will likely be unveiled at Nitro World Video games Brisbane earlier than extra followers from 130+ nations all over the world.

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Lego Metropolis and Nitro Circus Companions for 2022 Australian Tour

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