IMC Toys announces BFF By Crybabies, a special event hosted at Triple Charm

Fashion doll brand Fashion Dolls launches with TikTok

CHATHAM, N.J., Sept. 15, 2022/PRNewswire/ — Cry Babies are now available to a whole new audience as IMC Toys introduces Cry Babies BFFTikTok sensation Triple Charm! IMC Toys is committed to making dolls that are suitable for all ages and stages in life. The brand’s newest addition takes Cry Babies lovers into the world fashion dolls!

IMC Toys will host an exclusive celebration of the new dolls. MiamiTriple Charm will be hosting the event! The immersive 360-degree projections transport guests to the campus in the animated series. Guests will have the opportunity to see a show that features a BFF Hologram, multiple dance numbers, and the debut of a TikTok Challenge. 

“Triple Charm are the perfect partners to introduce BFF by Cry Babies to fans,”Says Michael PisorsHead of Marketing IMC Toys. “They’ve blown up on TikTok and the positive message they include in their performances aligns with the values that BFF by Cry Babies is looking to instill in young girls; particularly friendship.”

Guests will be introduced to their BFFs during the event. Six dolls are available for collection. Each doll is a mature teen portrayal the Cry Babies Magic Tears characters. Each doll comes with its own dress. Fashionable outfit?, has Multiple points of articulationAndSix inches of silky, natural nylon hairFor endless styling or posing fun! There are seven more! Surprise accessoriesTo ensure each girl’s fashion game is top-notch, unbox the dolls. The dolls have a bright, inspiring appearance that will appeal to children. Parents will love the sweet, wholesome styling.

Cry Babies’ BFF retails for $19.99The collection is now available at Walmart. Target and Amazon will have it later in the month.

A brand new animated content series supports the product launch and can be viewed on IMC Toys’ YouTube channel.Kitoons. Children can now watch their favorite characters embark upon new adventures and learn more about friendship.

About IMC Toys

Since 1981, IMC Toys has developed an internationally renowned reputation for providing consumers with high-quality and attractively-designed toys at a competitive price point. IMC’s catalog features a variety of impressive brands, including Cry Babies Magic Tears or Cry Babies, which are the top-selling dolls in the US and Europe. IMC launched VIP Pets in Autumn 2020. VIP Pets was a great success and is poised to grow.

Kitoons is the company’s own YouTube channel. It supports IMC Toy brands. Kitoons can be viewed in 20+ languages. It has attracted an international audience of 5+Billion viewers, 7.4+million subscriber and 620M+ hour of watchtime. Each episode features beloved characters of Cry Babies Magic Tears & Bloopies as well as VIP pets. They have adventures and learn about friendship, teamwork, and teamwork.


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