Christmas 2020 came round in a year unlike any other, where lockdown effectively cancelled the festive season, resigning it to the realm of the virtual.
This year, we celebrate the return of a “normal” Christmas period – and it is with that in mind that Hamleys has curated its gifting options.
The legendary Regent’s Street toy shop has revealed its annual top toys list, giving parents everywhere an indication of what will be the most covetable playthings during the holidays and taking the guesswork out of the shopping process.
The focus of the selection is to get the whole family together again and, most importantly, to have fun together.
Role-playing and creativity are the main focus of the predictions. Screen-based games have been put aside in favor of more traditional toys that are social, educational, and traditional.
Victoria Kay, head for buying at Hamleys, explains. “We all had a tough time last Christmas, separated from family and friends, using Zoom or Teams, so the toys are inspired to get everybody back together.”
The curation ensures that everyone can enjoy the games, while still retaining a touch of classic games to make it accessible to all ages. Kay adds: “We stock over 13,000 products, so we’ve made sure that there’s a nice breadth and something for everyone, whether preschool, or slightly older.”
Hamleys has taken great care in securing stock despite all the talk of shortages. “We know Christmas is coming”She said so. “So we start to build stock from March onwards to make sure that there is product in all of our stores”.
See Hamleys’ top ten toys for Christmas 2021 below.
Mattel – Barbie Dream House
The enduring appeal of Barbie shows no signs of wavering and it’s her Dream House that has caught the Hamleys’ buyers attention this year. It is 3ft high and 4ft wide, and has eight rooms and three stories.
Playmobil 70571 City Action Police Special Operations Police Robot
Get your Playmobil collection started with a police robot complete with a ‘gripping arm’You can even make your own explosive device. This is to inspire their imaginations and encourage them to create their own stories.
Shifu Orboot (Earth), The Educational AR Globe
This gift allows them to explore the wonders of the globe, which may not be possible in the past year. The 10” globe connects to an app where they can discover – through augmented reality – all about the culture, cuisine, sites, animals and more of the country of their choice.
Magic Mixies Cauldron
This cauldron toy will bring the wow factor to Christmas. It will inspire wonderment as children channel their inner wizard or witch and create a magical potion to make their own Mixie furry friend. It comes with everything you need and a magical wand to make the toy appear in a misty flurry.
L.O.L Surprise! Movie Magic Doll
The L.O.L Surprise! The L.O.L Surprise! This will encourage them to express their storytelling prowess.
Ralleyz Warrior 3 in 1 RC
These race cars are great for fun and entertainment. They shoot water, bubbles, and darts at will, not your traditional cars.
LEGO’s Super Mario Adventures with Luigi Starter Course
This set brings Super Mario to LEGO. The iconic building blocks are taken into the tech sphere with a colour sensor and LCD screen. You can play together in real life with extra digital coins.
Hasbro – Nerf Elite Flip 2.0 8
This is the most sanitized Nerf blaster yet. The Nerf Elite 2.0 Flipshots flip-8 has eight barrels, so you can surprise your competitors with four more.
For something more cuddly this Christmas, there’s a range of plush toys that take on adorable forms. Huggables come as an avocado, unicorn and watermelon. They’re great for both napping and playing.
Hamleys Dicii Snakes & Ladders
This is not the same snakes and ladders you remember from your childhood. The traditional game has been elevated a bit. This board game can be enjoyed after Christmas lunch.