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Roblox launches Sonic Speed Simulator games GamefamRecord growth. Revenues increased by more than 275% in comparison to last year. This trend will continue into 2022.
The Los Angeles-based company was established three years ago. It employs Roblox game designers who have worked with brands to develop games for them.
It also makes games for Fortnite, Minecraft, and other platforms. It has more than 30 titles on the platforms. Sonic has the highest number, with 500,000,000 visits in its first four-months. Gamefam’s top ten games account for 90%.
Joe Ferencz, Gamefam’s CEO and founder, stated that Gamefam was one of the first companies to professionally develop Roblox game development using real game developers who grew-up playing the platform.
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“2022 has been a phenomenal year for us, which I could not be more proud of as it shows how talented our team is and the value we provide to our partners and communities,”Ferencz. “We see endless opportunities to build engaging experiences that are authentic to the brands we’re partnering with and the communities they’re able to now reach, along with the portfolio of great games we’re creating and supporting from our developers.”
As a private company, Gamefam doesn’t release its revenue or profit numbers, Ferencz said. Ferencz explained how production budgets have increased in partnership to expand the vision and scope for brand partner who are interested in this space.
“We saw in the early days of the company over three years ago how brands were wanting to dip a toe into the water and do something very quick. What we’re now seeing is brands recognizing that this is a platform that can accommodate triple-A level production values, and brands are bringing substantially larger budgets now to develop Roblox games, which has made us focus on fewer bigger projects with top tier brand partners.”
Gamefam, a gaming and content company, operates across multiple metaverse platforms to reach Gen Z audiences. It offers live-operated original gaming, virtual concerts, and other experiences that connect brands with new audiences.
It has top-performing Fortnite and Minecraft games, as well as branded experiences. It hosts more than 18,000,000 gameplay sessions worldwide every day and more that 2.8 million gameplay sessions daily in the U.S. This further supports the company’s goal to create the next generation of super-hit franchises from within the metaverse.
Gamefam’s year began with the announcement that it had closed its $25 million funding round. Konvoy Ventures led the round, Galaxy Interactive was also involved, along with Bessemer Venture Partners, Makers Fund, and Bessemer Venture Partners. It was quite early to recruit professional teams to develop Roblox games. Roblox’s success has been largely due to user-generated content.
Ferencz stated that capital was vital to invest in new creator partnership and analytics, live operations tools, aswell as advertising tech. The funds helped to increase the Gamefam team’s size to more than 250 full-time employees, including native metaverse designers and developers, as well as seasoned veterans in data science, community, and corporate strategies. The company also collaborates with external developers.
Many of Gamefam’s developers are in their 20s and they started playing and developing games on Roblox when they were 10 years old. Ferencz said that he likes to think that he brings a mature approach and invests in the company’s infrastructure such as HR, studios, and hiring.
“Metaverse natives are performing key contributor roles,” Ferencz said.
As the first and biggest professional Roblox game developer and publisher — and leading developer on Fortnite and Minecraft — Gamefam has made a significant investment and impact with its blockbuster titles and chart-topping experiences, Ferencz said.
The company manages the largest Roblox network. Its portfolio has more 20 Billion lifetime visits, 500 M visits, and 83 Million hours of engagement every month. More than 1.5 million Americans use Gamefam titles daily.
Gamefam’s continued success with Roblox, Fortnite, and Minecraft players, plus global brands looking to enter the metaverse, drove the company’s consecutive revenue growth for the last 11 quarters.
Roblox players consistently give the highest average player-rating to the company’s games, and Gamefam received more nominations than any developer for this year’s prestigious “2022 Roblox Innovations Awards.”
Robeats and Starving Artists won “Best Audio Design” “The Builderman Award (picked by Roblox CEO Dave Baszucki) of Excellence”Vote by Gamefam has a track-record of success. This is why top brands, musicians, and other creative professionals choose to work with Gamefam when they are looking for an authentic experience in the metaverse.
Hot games for 2022
Sonic Speed Simulator quickly became Roblox’s biggest game launch, surpassing 275,000 concurrent users in week one and attracting over 500,000,000 visits in its first four month. It was No. It was the No. It was the No. 1 Roblox game.
“Our biggest game of the year was Sonic Speed Simulator. It was the No. 1 launch in Roblox history in terms of hitting the most number of players most quickly, hitting 275,000 concurrent players in its first week,” Ferencz said. “It is the No. 1 branded game of all time on Roblox by over a 100 million visits. That was a huge highlight for us working with Sega and developing how a triple-A brand should [be presented] on the platform.”
The company has a massive expansion plan for the game. In its first nine months, the company’s annual forecast was quintupled.
“I think that brands are realizing that they need to have a persistent, best in class, metaverse presence to reach Gen Z audiences because this is where Gen Z audiences are engaging directly,” Ferencz said.
Gamefam’s portfolio reached over 20 billion lifetime gameplay sessions from top games including Funky Friday, the No. Starving Artists is the No. 1 music game. 1 music game; Starving Artists is the No. 1 branded game music.
It also features a variety top games from multiple genres like Maple Hospital, Weapon Fighting Simulator, and Military Tycoon.
The company also developed two top-rated Roblox concert experiences for The Chainsmokers (84.15% and 24K Gold Concert Experience (83.23% respectively).
Gamefam delivered over 1.8 billion campaign engagements across more than 18 branded integrations and ad campaigns for top properties including: Doctor Strange, Paws of Fury, Kung Fu Panda, Monster Jam, Bakugan, Skechers, LOL Surprise, Beyblade, and Spin Master’s Pixo Bitz.
Ferencz stated Roblox is not the only choice. “We’re starting to experiment in Fornite and Minecraft because our creators here at the company are passionate about those platforms as well. And so there’s been organic demand for innovation opportunities across Minecraft and Fortnite as well, but Roblox remains our primary focus at this time.”
The company launched its Fortnite division with an experienced team responsible for creating over 40 of the most popular Fortnite Creative Mode maps and partnering with leading brands including Samsung, Puma, and the BBC’s Dr. Who.
It also added three top Minecraft servers to its portfolio, which continue to attract more than 150,000 gaming sessions each month.
In addition to successfully creating branded experiences that bring brands into the metaverse, Gamefam brought one of its most popular Roblox franchises — Twilight Daycare — out of the metaverse with the release of a toy line available at major retailers, including Walmart, Target and Amazon.
“We’ve got a very ambitious roadmap that will drive our future growth plans and expansion opportunities, and I can’t wait to share more soon,”Fercenz. “Our experience and passion will continue to guide us and fuel our creative endeavors to serve the needs of our partners and our players in metaverse gaming.”
Will triple-A gaming companies be able to move onto Roblox as triple-A? Ferencz believes they will partner with Gamefam. Gamefam has native talent that understands product authenticity.
“There are so few professional developers who truly understand what the Roblox audience is looking for,” Ferencz said.
He stated that Roblox has a collection the most well-known IPs and brands around the globe, which it will bring to the Roblox platform for 2023.
“I can’t tell you what any of them are right now. But they are both from the pop culture space, the sports space, and the brand space,”He said.
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