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LOS ANGELES, Oct. 20, 2022 (GLOBE NEWSWIRE) — MGA Entertainment (MGA), one of the world’s largest and fastest-growing privately held toy and entertainment companies, celebrates the 21st birthday of the worldwide phenomenon Bratz® with new product launches and partnerships across categories this October. Since its 2001 debut, Bratz has been a major player in the fashion and toys industries. They have shown a strong commitment for inclusivity, self expression, fashion, and passion. Bratz is still very much in demand today. Bratz is culturally relevant and celebrates the community of doll-lovers who grew up with inclusive dolls and found inspiration from them. “it”Over the years, girls’ attitudes have changed.
MGA has partnered-up with a leading fashion label Cult Gaia to celebrate Bratz 21st birthday and Cult Gaia’s 10thAnniversary, as well as to pay homage to the unique connection between the two brands. Jasmin Larian shekmat was twelve years old when Isaac Larian, founder & CEO of MGA Entertainment asked her to help with Bratz doll design. Cult Gaia’s CEO and Founder is Jasmin Larian Shekmat. Her experiences designing miniature doll collections have influenced her creativity. Bratz is her Creative Director, even though she now focuses solely on the fashion brand.
In early 2022, the famous couple collaborated to create a ready to wear fashion line. The line featured Y2K elements infused with Cult Gaia’s recognizable and classic style. The first-ever collaboration between the two brands has seen them team up again. Bratz x Cult Gaia designer dollsTheir story of kinship was retold in a new way by, which was launched on October 1.
“The Bratz x Cult Gaia dolls are a landmark celebration of where both brands came from, our intrinsic and often unspoken connection, our loyal communities, and all the exciting things that are yet to come,” said Jasmin Larian. “The Bratz dolls and brand are so special to me and finding the sweet spot somewhere between the natural aesthetic of Cult Gaia and the glitzy glam of Bratz feels like a full circle moment.”
The two Bratz x Cult Gaia designer dolls feature fan favorite Bratz characters, Cloe and Yasmin, who come wearing stunning pieces that fans will recognize as staples from their favorite Cult Gaia collections. Cloe is dressed in Cult Gaia-inspired clothing and accessories, including the Wynn cargo pants and Parvana top. Cloe also comes with the Remi Platform shoes and Blanda and Anna bracelets. Cloe also includes the Joey Feather Top, the cult favorite Hera Shoulder bag, and Cloe. The Yasmin Doll, which was named for Jasmin, wears the structural Mala Top, Alma Short, and Irma Tote Bag, with a second outfit optioning a Dari Gown, Hera Sunglasses, Remi Platform shoes and the original Ark Bag. Available online in America Walmart, Target, AmazonThese dolls can also be found at major international retailers and reflect Bratz’s spirit and bravado.
The brands will celebrate Bratz 21st Birthday with style at the Goldstein House or Club James in Beverly Hills. Cult Gia and other influencers will host an exclusive star-studded party Stassie Karanikolaou. With “bratty” as the suggested attire, attendees can look forward to channeling ’00 nostalgia by flaunting their favorite halter tops, flared bottoms, and cutout dresses, as well as their unshakeable Bratitude. To highlight the brands’ passion for fashion, Bratz and Cult Gaia have partnered with Up Next Designer Albert Ayal who will be dressing party guests in curated looks from up and coming designers.
Bratz continues celebrating its 21st anniversary with new product launches to online retailers. Bratz® Series 2 Fashion Doll Reproductions Bratz® Girls Nite Out 21st Birthday Edition Fashion Dolls. Bratz® Series 2 features near-exact reproductions of five dolls originally released between 2002 and 2005, including Meygan, Nevra, Kiana, Kumi, and Dylan. The Bratz® Girls Nite Out 21st Birthday Edition Fashion Dolls celebrate Bratz turning 21 years old with reproductions of the original Bratz® Girls Nite Out™ dolls first issued in 2004, including Cloe, Yasmin, Jade, Sasha and Dana.
Bratz has partnered-up with Bratz just as the celebrations are about to begin, and it’s a great night out for girls. Glamnetic, one of the world’s fastest growing beauty brands specializing in magnetic lash, liner, and press-on nails categories. Glamnetic offers false eyelashes and press-on nails that are inspired by the four Bratz characters. Glamentic.com. Ann McFerran, Glamnetic CEO & Founder, grew up with Bratz dolls. This led to her love of fashion and glam. The collaboration further illuminates the Bratz brand’s influence on and continued foray into the fashion and lifestyle spaces.
MGA Entertainment is one of the world’s fastest growing and largest privately held toy and entertainment companies. Headquartered in Chatsworth, Calif. and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. MGA’s brand family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Na! Na! Na! Surprise™, Mermaze Mermaidz™ Color Change, Micro Games of America™, Baby Born® Surprise and Zapf Creation®. For more information, please visit www. www.mgae.com or check us out at LinkedIn or Twitter.
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Source: MGA Entertainment