We Prime members could save tens to millions by taking advantage of the Prime Early Access Sale. This allowed them to get started with holiday celebrations faster than ever. Prime members from all walks purchased electronics, toys home, beauty, personal care products, and other items. The Top 100 Deals included some of the most in-demand items such as the Macbook Air M1 with Peloton Bike, Bose headphones & earbuds and Casper pillows. Shark hair dryers, vacuums, and air purifiers were also featured. Prime members also got deals from Drybar, Laneige and Apple.
“Our Prime Early Access Sale was a great kickoff to the holidays, and the best part is that it’s only the beginning. Customers will find millions of must-have deals throughout the season that will help them continue to save money on gifts for loved ones,”Doug Herrington serves as the CEO of Amazon Worldwide Stores. “We know our employees, vendors, and selling partners show incredible dedication to delivering a great experience during the holidays, and we are grateful for their continued commitment to serving customers during this special time of the year.”
Members also ordered more than 100 million items from Amazon’s selling partners, most of which are small businesses and medium-sized businesses. Stacy Katz is one of those entrepreneurs. She is the co-creator and coauthor of the family-friendly video game for children. Not Parent Approved.
“Our game’s success is a testament to Amazon empowering unexpected entrepreneurs: two working moms who created a card game as a side hustle—which has ascended to a top seller in the Toys and Games category,”Stacy Katz, cocreator Not Parent Approved game. “Opportunities like Prime Early Access Sale have created a powerful boost to our business, as well as offering customers deep discounts and value. On the first day of the sale, we experienced a 500% increase in units sold!”
Continue reading to find out about the shopping trends revealed at the event.
Prime Early Access Trends
- These categories are some of the most popular in the world: apparel, home, toys, and Amazon devices.
- LANEIGE Lip Sleeping Mask (and Apple AirPods (2nd generation) were the most well-received products in the U.S., alongside Crest 3D Whitestrips Pro Teeth Whitening Strips, Vital Proteins Collagen Peptides, and Crest 3D Whitestrips Professional Teeth Whitening Strips.
- Toys We Love and Toys Gift Guide highlighted the top-selling toys of the year, including Barbie, Melissa & Doug, and PAW Patrol toys.
- Echo, Fire TVs, Kindles, and Kindles were the top-selling Amazon products in the world.
- Prime members ordered more than 100 million items from Amazon’s selling partners, most of which are small businesses and medium-sized businesses.
- Some of the top holiday prep and décor items sold in the U.S. include wreaths, garlands, decorative lights, and Halloween costumes.
Amazon’s holiday shopping is just beginning. Customers will be able to enjoy discounts across brands during major shopping holidays like Black Friday or Cyber Monday as well as throughout holiday season. Gifting inspiration is available now from Amazon’s wide selection of gift guides, including Toys, Home,Fashion, Beauty, Electronics, Customers’ Most Loved Gifts.
Learn more Tips for shopping at AmazonThis holiday season.
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