Illustration: María Jesús Contreras
This year, Amazon is ramping up the deals with a second two-day sale event ahead of Black Friday — the unofficial start to holiday shopping season. Yesterday’s launch was followed by the official start of the second two-day sale. Amazon Prime Early AccessContinues until tonight with tons more discounts home décor, Clothing, skin care, kitchen gadgets, techProducts for babies and children. We’re thinking of it as a sort of holiday-shopping amuse bouche, during which you can get a taste of some excellent deals, whether you’re stocking up on necessities or buying gifts ahead of time. As with Prime Day 1.0, there’s a huge amount to sift through and not all of the deals are worth your time, so we’ve gone ahead and picked the best stuff to help you get in and get out.
Here we’re focusing on the best toy discounts, including Strategist favorites like a foldable wooden dollhouse from Melissa & Doug, a cherry-red PlasmaCar, a Beyblade battle stadium, and a National Geographic mega-slime science kit. And we’re giving priority to the best deals from expert-recommended products we’ve written about before, as well as new toys from Strategist-approved kid brands like Lego, Crayola, LOL Surprise, Rainbow High, Hasbro, and Crazy Forts. If you’re looking for toys for kids of a certain age, we’ve split the list up into four categories: babies and toddlers, 4- and 5-year-olds, 6- and 7-year-olds, and 8-year-olds and up.
Read on to see all the deals we found so far and keep checking back as we’ll be updating this article with more and more great toy deal as they surface.
Remember, sales close tonight at 11 :59 p.m. PST (or 2:59 am. ET). ET on Thursday), so if you see something you like, we recommend buying it before it’s too late.
An adorable and very cuddly classic stuffed teddy that’s just the right size for carrying everywhere.
Hape toys are sturdy and well-made. They often win awards for their quality. This pound and tap bench with accompanying xylophone will delight any toddler and is a good bang for your buck even when it’s not on sale.
Tegu’s set of magnetic wooden blocks comes recommended by the child-development experts we spoke to for our gift guide for 1-year-olds. This set can be redesigned to include a boat, a plane, or a rocket ship.
Toddlers are attracted to toys that allow them to mimic adult behavior. This Melissa & Doug sturdy and realistic shopping cart will keep them busy for long stretches of time and help improve their gross motor skills.
CoComelon is a YouTube TV show for preschoolers that has views in the billions and lots of spinoff toys you can buy. This JJ doll was also included in the story. These holiday toys are worth buying before they go on saleThe, was so popular last year that it sold multiple times. If you didn’t snag one then, here’s your chance to lock it in now.
Green Toys is a favorite among both the Strategist editor, as well as the reader. Their product line includes Trucks, Tea sets, Wagons, garden toolsThey are durable, cute and made of recycled BPA free plastic. This submarine is also available in blue or yellow. The handle has a working back propellor that makes bath time fun.
Here’s another award-winning Hape toy. The dollhouse is made from solid wood from sustainably harvested forests and comes in a variety colors. It includes a pulley system light fixture and a functioning door. The roof can be reversed and features greenery on one side, and snow on the other.
This all-new 16-GB Amazon Fire 7 children’s tablet delivers learning, entertainment, and games at the touch of a screen. The bundle includes the tablet as well as an Amazon Kids+ subscription for 1 year, a child-proof case that features a built in stand and a 2-year warranty.
Magna-Tiles are too cute to be too many, especially if they include adorable penguins or seals. But if you’re looking for a larger starter set and a deeper discount, this 100-piece set of PicassoTiles (a less expensive and also compatible version of Magna-Tiles) is a very good deal.
Melissa & Doug toys are known for their quality construction, timelessness, and popularity with young kids, and the brand’s foldable wooden dollhouseThis is no exception. It includes 11 pieces of wooden furniture, two dolls, and a handle for easy transport.
Crazy Forts! Crazy Forts! This set comes with 69 pieces and can be used for a variety different structures. The instructions include how to make a circus tent and a Mars station.
This Barbie Barbie mermaid Barbie is a great present for any child who dreams to be a mermaid. The tail changes color when it is dipped in water.
This beginner microscope includes all the same trappings that are used in real laboratories. The all-metal frame can be carried around easily and is sturdy. It also has adjustable magnification settings (120x240x 300x. 120x, 480x. 480x and 600x magnifications), led illumination, and a convenient carry bag. You will also find a shrimp hatchery and a petri dish, as well as seven blank slides and five prepared slides. There are seven slide covers as well as a graduated cylinder.
These ingenious cardboard connectors and tools, which we wrote about in the Strategist’s Toy Matrix gift guide, lets children build almost anything out of leftover boxes.
Squishmallows have a cute and squishy name. Beula, the purple octopus from Peru, can double as a throw pillow and make a friend.
These blind boxes are great stocking stuffers for children.
You can use this set of Lego dots to make backpack tags. You can also trade them with your friends.
This Beyblade battleset was featured on the 2021 guide for the Olympics The hottest holiday toys. Beyblades are basically spinning tops. The zip-cord launcher allows kids to shoot at each others using a zip cord launcher. The game’s challenge and unpredictable nature is enhanced by the central spinning disc.
You can also grab four packs of elite Beyblades for even more fun.
If the above Dots aren’t their thing, maybe they’ll appreciate this Star WarsKit for building a Microfighter aircraft.
Slime makes a great gift for children who love to fidget. This kit includes four types of slime, including a glow in the dark slime lab, as well as four types of putty.
This Melissa & Doug stand-up loom makes a great gift idea for creative teens. It comes with four craft projects and 91 meters of rainbow yarn.
This 680-piece set gives adult Lego enthusiasts the opportunity to create their own Marvel memorabilia. After completion, the Avengers Endgame model will measure 12 inches high. It includes all 6 Infinity Stones as well as a sturdy stand and a descriptive tablet.
Taryn Gregory, inventory leader at, recommended this spooky boardgame. Guardian Games. She says the key to this game’s uniqueness is how you play. “with an app that has incredible music and voice-overs to run the game for the player.”
The perfect gift for your most competitive customers ScrabbleThe Deluxe Edition is designed for the football-mad family member. It comes with a carrying case, non slip grid and a wheeledboard for each player.
The StrategistIt provides expert advice and the most useful information on what you should buy in the vast online ecommerce marketplace. Our latest discoveries include the best Acne treatments, rolling luggage, Side pillows, Natural anxiety remedies, Towels for bath. We update links as frequently as possible, but deals are subject to expiration and prices can change.
